Not All Leads are Created Equal,
5 Steps to Exhibiting Like a Pro!
Your booth looks amazing, your team is energized, and your giveaways are ready. But here’s the hard truth: if you are not capturing leads efficiently and following up strategically, you are leaving sales and valuable ROI on the show floor.
Exhibiting is not just about showing up. It is about making every interaction count. Here are five steps every exhibitor should take to maximize results:
1. Use a Lead Retrieval System.
Every conversation is an opportunity, but only if you capture it. A lead retrieval system allows you to collect attendee information quickly without breaking the flow of your conversation. From scanning badges to automatically storing contact information, this step ensures no lead slips through the cracks.
2. Qualify your Leads.
Not all leads are created equal. Before your event, decide what qualifies as a “hot lead”. Capture this information with custom qualifiers and notes during each conversation. Quick and consistent note-taking allows your follow-ups to be personalized and targeted, increasing the likelihood of a second conversion.
3. Track Leads in Real Time.
Waiting until after the event to review your leads is a missed opportunity. Real-time tracking lets you see which interactions are generating results, prioritize follow-ups immediately, and maintain momentum. The sooner you know your top prospects, the faster you can turn interest into action.
4. Train Your Team.
Without proper training, even the most effective tools are useless. Provide proper training on lead capture, note-taking, and follow-up procedures. When every staff member is confident and efficient, every conversation has potential.
5. Have a Follow-Up Strategy.
A lead is not valuable until it is acted upon. Identify your hot leads and plan next steps before the event ends. Timely and personalized follow-up is what turns casual conversations into closed deals.
Turning Connections into Opportunities with eventPower
eventPower offers an affordable Lead Retrieval solution for show organizers, with competitive pricing for exhibitors and sponsors. There is no cost to show management. Ask your event organizer if eventPower is their Lead Retrieval provider.
Discover how eventPower Lead Retrieval can deliver the ROI your exhibitors and sponsors deserve.
When these five steps are implemented correctly, your booth conversations do not just happen; they convert.
eventPower’s Lead Retrieval solution helps you do this with ease. With our app, you can:
- Scan badges instantly on your own iOS or Android device
- Capture custom qualifiers and notes
- Access immediate reporting and analytics
- Train your team efficiently with ongoing support
- Use pre-loaded rental devices for plug-and-play lead capture
Do not leave sales on the show floor. Book a demo today to see how eventPower can help you capture, track, and convert every lead at your next event.